Data Analytics in Banking

Data analytics is not only helping banks have a better picture of their client’s credit scores but is also helping evolve a more empathetic approach to customer relations.

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Introduction

The proliferation of big data analytics is now empowering banks to have better profiles of their customers (retail and corporate), which are, in turn, helping reduce the gaps in expectations between both bankers and borrowers. This program helps you understand the basics of data analytics for finding patterns in customer behavior and preferences.

Keywords

Data analytics, financial data analytics, customer behavior, pattern recognition, customer segmentation, customer pain points

What You Learn

1

Basics and potential of financial data analytics.

2

Structured and unstructured data, data lakes, and data warehouses.

3

Understanding the tools for financial behavioral pattern recognition.

4

Customer pain points and unmet needs.

5

Using data to remodel customer segmentation.

6

Crafting solutions that work better for both bankers and borrowers.

What You Get

Videos

Articles

Digital Badges

Quizzes

EFD Workbook

One-to-one mentorship

This Is For You If

You have a role handling data and/or making decisions based on data in banking and other financial firms.

How You Benefit

Appreciate individual customer behavior, needs, pain points, and preferences.

Understand client credit needs and recommend suitable products.

Identify unbanked segments and unmet credit needs.

Craft better-suited financial products for different customer cohorts.

The Silver Brook Advantage

End-to-End Program Management

Every program is managed end to end by the SB team through reminders, attendance, assignments, mentorships, and tests.

Going the Extra Mile

Each program is designed and delivered with a focus on maximizing learning outcomes and achieving the terminal objectives.

The Personal Touch

Our programs are tailor-made to our partner organizations and their individual learners.

Integration across Disciplines

Programs across Life Skills, Leadership, Business, and Technology for all industry sectors.

Why Learn from

Silver Brook

20,000

programs conducted in nearly 2 decades.

80%

of our clients are Fortune 500 companies.

out of 100 learners recommend our programs to others (NPS score).

483,000+

professionals have leveled up their skills and mindsets.

42%

of our programs are mandatory for some clients’ employees.

80%

of clients repeat our programs.

800

years of collective experience in planning and upskilling.

50+

Facilitators come from top management and leadership roles.

countries and growing…

Get it

Customized

Call us to talk to one of our learning advisors about your upskilling requirements or use the form below to send us a message.