Understanding the difference between white papers, case studies, research papers, and pitch proposals.
The development process of a white paper from framing the problem, acquiring information, gathering insights, and offering solutions.
Differentiating between hypothesis, conjecture, and intelligent guess, especially with respect to market situations.
Presenting data in an impactful form, including charts, graphs, maps, and other visualizations.
Writing cogent, logical arguments highlighting your organization’s ability to solve the problem.
Writing a compelling executive summary.
Videos
Articles
Digital Badges
Quizzes
Handouts
One-to-one mentorship
You are in the research & development, marketing, or business development department in industries like information technology, finance, education, heavy engineering, or consulting, with complex solutions and products.
Know the tools and resources to conduct timebound and effective research for your white paper.
Structure your white paper for easy readability and ‘skimmability’.
Present your data and arguments in a fluid, easy-to-understand writing style.
Bolster your white paper with insightful and attractive data visualizations.
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